论文部分内容阅读
电视购物业在我国兴起于上世纪九十年代。短短几年后,各地开办电视购物节目的电视台达到数百家,到2007年中国电视购物产业规模已经达到105亿元。这说明,电视购物业有着巨大的市场、高额的利润空间和远大的发展前景。但与此同时,我国当前电视购物广告也存在着种种违规现象,面对这些现象我们应采取什么样的对应措施?值得我们深入分析、探讨。本文从当前我国电视购物广告的主要违规现象入手,对电视购物广告屡禁不止的原因及如何有效监管电视购物广告等问题进行阐述。
TV shopping industry in our country rose in the nineties of last century. In just a few years, hundreds of TV stations offering TV shopping programs across the country have reached hundreds of millions. By 2007, the scale of China’s television shopping industry has reached 10.5 billion yuan. This shows that the television shopping industry has a huge market, high profit margins and lofty development prospects. However, at the same time, there are also many kinds of irregularities in the current TV shopping ads in our country. What kind of countermeasures should we take in the face of these phenomena? It is worth our analysis and discussion in depth. This article starts from the main irregularities of the current TV shopping ads in our country, elaborates the reasons of the repeated prohibition of TV shopping advertisements and how to effectively regulate TV shopping advertisements.