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香港工业生产成本不断上涨,东南亚及中国奋起直追,香港本地工业品出口市场面临着强劲的对手,香港工业企业规模较小,在国际市场竞争中能够得到继续发展,与其丰富的市场推销经验有极大的关系。它们的市场推销策略,对内地的许多中小型企业有一定的参考价值。 稳定产品水准 建立市场形象 有些香港制造商认为,工业品的推销不是靠广告自吹自擂来建立市场形象,只能靠产品的质量来建立自己的稳固的市场形象。因此,建立市场形象必须从产品质量管理抓起。现在香港不少厂家都引进一些国际品质管理的系统,如国际标准ISO900和全面品
Hong Kong’s industrial production costs continue to rise. Southeast Asia and China have been catching up. Local Hong Kong’s local industrial export markets are facing strong rivals. Hong Kong’s industrial companies are relatively small and can continue to develop in international market competition. They have a wealth of market promotion experience. Great relationship. Their marketing strategies have certain reference value for many small and medium enterprises in the Mainland. Stabilizing Product Standards Establishing a Market Image Some Hong Kong manufacturers believe that the promotion of industrial products does not rely on advertising to establish a market image, but depends on the quality of the product to establish a solid market image. Therefore, the establishment of a market image must begin with product quality management. Many manufacturers in Hong Kong have introduced some international quality management systems such as the international standard ISO900 and comprehensive products.