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一、“文化企业”需要策划 在我国实行社会主义市场经济的时代背景下,被规定为“事业单位,企业管理”的出版社,已经由单纯生产型向生产经营型转变,并已由原来的一百余家发展到现在的五百多家,出版竞争日趋激烈。 生产和经营,是现代企业的基本活动。出版社的生产和经营,与一般企业的生产和经营,在方式上并没有根本的区别。从某种意义上说,出版社也是企业。 本文是在将出版社规范为“文化企业”这一特定的前提下,来论述策划的意义的。
First, the “cultural enterprises” need planning Under the background of the socialist market economy in our country, the publishing houses which are defined as “institutions and enterprises management” have been transformed from purely production-oriented to production-and-management and have changed from original Over a hundred have now grown to more than 500, with increasingly fierce publishing competition. Production and management, is the basic activity of modern enterprises. The production and management of publishing houses are not fundamentally different in the way they are in the production and management of general enterprises. In a sense, publishers are also businesses. This article discusses the significance of planning under the specific premise of standardizing publishing houses as “cultural enterprises”.