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人是设计活动的主体,是人按照自己的意志将自然界的物质重组和改造以满足自身的需求。而设计品在某种程度上也是人意志的物化,是设计者自身品德,气质,艺术修养以及专业水平的体现。这种精神上的体现也就是所谓的格调。人在接触和使用设计品时,从方方面面都能感受到设计师的人格和品性。从某种意义上讲使用和欣赏这些作品就如同在和设计者本人交流。重视设计艺术的格调,从根本上是对道德思想,文化修养,审美水平的重视。设计者将为此而进行不懈的努力。
Human beings are the main body of design activity, and they are people who, in their own will, reorganize and transform the material in nature to meet their own needs. The design of products to some extent, people will also materialized, is the designer’s own moral character, temperament, artistic accomplishment and professional standards. This spiritual expression is the so-called style. People access to and use of design products, from all aspects of the designer can feel the personality and character. In a sense, using and appreciating these works is like talking to the designer himself. Emphasis on the style of design art fundamentally attaches great importance to moral thinking, cultural accomplishment and aesthetic standards. Designers will make unremitting efforts to this end.