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本文运用品牌成长规律和产品生命周期理论探讨了流行偶像培育、产生、发展和衰亡的内在机理,运用传播学理论和集体无意识理论分析了媒介对流行偶像所起的作用,并以已逝明星陈琳为例,阐明媒介在商业利益的驱动下,不间断地制造新偶像,毁灭旧偶像,产生了许多消极影响。此外,还从人文关怀和道德责任的高度提出了解决之道。
In this paper, we use the theory of brand growth and product life cycle to explore the inner mechanism of pop idol cultivation, generation, development and decline. We use media theory and collective unconsciousness theory to analyze the role of media in pop idol, As an example, Lin illustrates that the media, driven by commercial interests, has created many negative influences by constantly creating new idols and destroying old idols. In addition, solutions are also put forward from the perspective of humanistic concern and moral responsibility.