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国内医药行业似乎对经济的转型问题早有预见,几年前许多企业就已进入扩军备战阶段。而眼下的国内抗生素市场正是战火纷飞、硝烟弥漫,争得难解难分之时。 此时此刻,如何摆脱被别人吞噬的危机,继续生存下去?做好企业的战略定位、谋取企业的进一步发展是各企业当前考虑的首要问题。 一、品牌定位。美国特劳特品牌战略咨询公司的“定位理论”已经让美国的企业界享受了几十年的恩惠。他研究了中
It seems that the domestic pharmaceutical industry has long anticipated the economic transformation. Many enterprises entered the stage of arms readiness a few years ago. The current domestic antibiotics market is war-torn fly, smoke filled, won the time difficult to resolve. At this moment, how to get rid of the crisis swallowed by others and continue to survive? The strategic positioning of enterprises and the further development of enterprises are the primary issues that enterprises are currently considering. First, the brand positioning. The “positioning theory” of the U.S. Trout brand strategy consulting company has given the U.S. business community decades of favors. He studied