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伴随2008奥运脚步的临近,“奥运营销”大战愈演愈烈。国内企业纷纷快马加鞭,使出各种营销招式抓住奥运机遇,加快品牌发展;国外企业更加看好中国市场,积极开展奥运营销。
With the 2008 Olympic Games approaching, “Olympic Marketing” war intensified. Domestic enterprises are scrambling to resort to various marketing tactics to seize the opportunity of the Olympic Games and speed up brand development. Foreign enterprises are more optimistic about the Chinese market and actively carry out Olympic marketing.