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商品包装是商品销售的一个重要部分,好的包装才能吸引消费者的眼球,才能销售出去。而商品的包装要想吸引消费者的注意力就必须符合消费者的心理和消费观念。商品的包装除了美观之外,更重要的是要把商品的信息传递出去,让消费者在看到包装的时候就能了解商品的基本信息,然后进行消费,所以,在设计商品包装的时候一定要注意利用消费者的消费心理,真正了解消费者的内心需要,设计出既好看又实用的商品包装。
Product packaging is an important part of product sales, good packaging to attract the attention of consumers in order to sell. The packaging of goods in order to attract the attention of consumers must meet consumer psychology and consumer attitudes. In addition to the beauty of the packaging of goods, the more important thing is to pass out the product information, so that consumers see the package when they can understand the basic information of goods, and then the consumer, so in the design of the product packaging must Should pay attention to the use of consumer psychology, consumers really understand the inner needs, design both good-looking and practical product packaging.