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中国入世以后,随着对外交流不断深入,中西文化方面的冲突事例屡见不鲜,严重影响了交往的顺利进行,我们很有必要找出深层次的原因,并采取一定的措施来培养跨文化交际能力,有效的避免文化冲突。
After China’s accession to the WTO, with the continuous deepening of foreign exchange, there are many cases of conflicts in Chinese and Western cultures that have seriously affected the smooth progress of exchanges. It is necessary for us to find out the deep reasons and take some measures to cultivate intercultural communicative competence. Effectively avoid cultural conflicts.