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2008年北京奥运会,是中国政府和人民花了2800亿元打造的一个汇聚全球目光的舞台。这一舞台绝不仅仅是全球运动健儿竞技的舞台,也是全球企业品牌营销、产品营销的竞相角逐的舞台。北京奥运会承百年奥运之基业、汇东西方文化之精粹、展崛起中国之豪情,正在成为当下全球企业营销、品牌营销的“兵家必争之地”。
The 2008 Beijing Olympic Games are a stage where the Chinese government and people have spent 280 billion yuan to build a global scene. This stage is by no means merely a stage for global athletic athletics. It is also a stage for competing for brand marketing and product marketing in the world. The Beijing Olympic Games inherits the foundation of the Olympic Games of centuries and the essence of the culture of Eastern and Western cultures. The rising pride of China is becoming the “battleground of military strategists” for global corporate marketing and brand marketing.