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在我看来,视频网站和电视的关系可以用两个字来概括:竞合——有竞争也有合作。在竞合关系中,如何发挥自身优势,是视频网站未来制胜的关键。竞:比较优势推升视频媒体价值目前来看,无论是受众的注意力还是广告主的营销费用,都出现了从电视向视频网站转移的趋势。这和视频网站自身的优势特点不无相关,而更重要的是我们能够充分发挥这些优势。
In my opinion, the relationship between video sites and television can be summed up in two words: competing - there are competition and cooperation. In competing and co-opetitive relations, how to give play to one’s own advantages is the key to the success of the video website in the future. Competitive: Comparative Advantage Promotes the Value of Video Media So far, both the attention of the audience and the marketing costs of advertisers have shifted from television to video websites. This and the video site’s own advantages and disadvantages are not unrelated, but more importantly, we can give full play to these advantages.