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白岩松作为一名出色的新闻节目主持人,他主持的节目不仅受到广大观众的喜爱,而且在国内外都产生了诸多影响,被社会各阶层所接受。之所以受到关注,一方面是因为他独特的语言风格,这是他区别于其他主持人的重要原因之一;另一方面在于他主持的节目本身也为其带来了巨大的品牌效应。白岩松的语言风格,主要展现在他的反应机敏、语言犀利,平民化的语言风格和雅俗语言融会贯通的使用。形成这样特殊的语言风格,主要是与白岩松长期工作在新闻一线的磨练和积累分不开,与他时刻保持认真学习的态度分不开,更与他敢于担当、勇于负责的工作态度分不开。
As an excellent news anchor, Bai Yansong’s programs are not only popular with the general public, but also have many influences both at home and abroad and are accepted by all walks of life. The reason for his concern is partly because of his distinctive language style, which is one of the important reasons why he distinguishes himself from other moderators. On the other hand, the programs he presided over have also brought him a huge brand effect. Bai Yansong’s language style, mainly demonstrated in his responsive, sharp language, the language of the civilian population and elegant language to use. The formation of such a special language style is mainly inseparable from the long-term work of Bai Yansong in the field of news and in keeping up with the attitude of earnest study. It is even more in keeping with his daring and responsible work attitude open.