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近些年来,由于计算机互联网的飞速发展,我国的媒体已经成功的步入了全媒体时代,人们收发信息的手段不是单单依靠广播电视,还有计算机、手机,新媒体的产生不仅拓宽了信息的传播范围,同时也增加了信息的传播渠道,互联网的迅猛发展,在一定程度上对电视新闻的播报产生了一定的冲击和挑战,甚至危及到传统媒体的生存发展,那么电视新闻节目如何应对全媒体时代的挑战,就不能单一的停留在缝缝补补的零碎化的调整和改变,而是要改变当前的状况,探索新的传播方式,对电视欣慰节目进行全新的定位,从内容和品牌塑造上下功夫,不断强化传播方式,以改变当前的窘迫局面。
In recent years, due to the rapid development of computer internet, our country’s media has successfully entered the all-media era. People do not rely solely on radio and television to send and receive information, and computers, mobile phones and new media not only broaden the information The scope of dissemination also increases the channels of dissemination of information and the rapid development of the Internet. To some extent, it has had some impact and challenges on the broadcast of television news and even endangered the survival and development of traditional media. Instead of focusing solely on the fragmented adjustments and changes in the sewing industry, we must change the current situation, explore new modes of communication, and brand new programs for TV programs, from content and brand building Work hard and constantly strengthen the means of communication to change the current situation of distress.