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磨刀三年,进军中高端火锅市场,呷哺呷哺在菜品、茶饮、服务等方面做了不少功课。但“火锅+茶饮”的模式能否被广大消费者接受并喜欢,仍是未知数。有人说,已成为中国第一大美食的火锅,在全国行业版图上,只见地方诸侯,尚无称霸王者。少数规模较大的领军企业,仅占全国火锅市场总体规模的6%,其他94%的市场份额被超千万家火锅企业所占据。尤其是40.6%的火锅消费客单价集中于50元~75元之间,中高端火锅市场尚属蓝海。一直寄望于进军中高端市场的呷哺呷哺在3月推出了中高端新品牌——湊湊。其董事长贺光启在
Sharpening knife for three years, into the high-end pot market, Sui Nu Nu feeding dishes, tea, services, etc. done a lot of homework. However, “pot + tea ” model can be accepted by consumers and like, is still unknown. Some people say that it has become China’s largest hot pot of food, in the national industry territory, I saw the local princes, there is no hegemony. A small number of leading enterprises, accounting for only 6% of the overall size of the national hot pot market, the other 94% of the market share was over 10 million hot pot companies occupied. In particular, 40.6% of the hot pot consumer price focused on 50 yuan to 75 yuan, the high-end pot market is still a blue ocean. Has long been expected to enter the mid-to-high end market Xiabu Su Nu in March launched a new high-end brand - get together. He Guangqi, chairman of the board