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随着互联网技术的发展与普及,互联网+金融的模式逐渐被建立起来,很多金融产品纷纷借助互联网平台拓宽了销售渠道,由传统的线下金融营销变为线下线上相结合的方式。作为金融业三大支柱之一的保险业也在互联网浪潮中发展的如火如荼,就规模而言,2015年互联网金融产品除P2P网贷以外,互联网保险增速最为突出。本文从保险营销渠道、保费收入、保险公司面临的机遇与挑战三方面分析。
With the development and popularization of Internet technology, the model of Internet + Finance has been gradually established. Many financial products have broadened their sales channels through Internet platforms. From the traditional offline financial marketing to the combination of offline and offline online. As one of the three pillars of the financial industry, the insurance industry is also booming in the wave of the Internet. As far as the scale is concerned, Internet financial products in 2015 have the most prominent growth rate of internet insurance except for P2P net loans. This article analyzes the three aspects of insurance marketing channels, premium income, opportunities and challenges the insurance companies are facing.