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尽管户外宣传已经成为培育和践行社会主体核心价值观的一种有效途径,但目前户外宣传在针对受众身份多样化、价值观多元化、接收时间短暂性等特征,使用宣传媒介、设计传播内容方面存在一些问题。这些问题在一定程度上对培育和践行社会主义核心价值观构成了一定障碍,应从传播学视角,从户外宣传媒介选择、户外宣传的内容设计等方面强化培育和践行社会主义核心价值观的户外宣传效果。
Although outdoor advertising has become an effective way to nurture and practice the core values of social subjects, at present, outdoor advertising exists in the aspects of diversification of audience identity, diversity of values, time-consuming reception, use of media, and design of communication content some problems. To a certain extent, these problems pose obstacles to nurturing and practicing the core values of socialism. They should reinforce the outdoor propaganda of nurturing and practicing the socialist core values from the perspective of communication science, from the selection of outdoor media and the content design of outdoor advertising effect.