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无线技术的完善与应用,为民航业电子商务提供了广阔的发展前景和市场空间。而随着3G技术将手机推向视听终端的前台,如何利用这一个性化终端,拓展用户资源,为用户提供更具针对性,更为全程有效的高质量服务,成为航空企业不可忽视的问题。开拓3G时代的在线旅游市场客源市场是航空企业收入来源的第一要素,借助3G技术的特质,可以直接将巨大
The perfection and application of wireless technology has provided broad prospects for development and market for e-commerce in the civil aviation industry. With the introduction of 3G technology to the foreground of audio-visual terminals, how to utilize this personalized terminal to expand user resources and provide users with more targeted and more efficient high-quality services has become a problem that aviation enterprises can not ignore . Developing the Online Travel Market in the 3G Era The source market is the first element of the source of revenue for aviation enterprises. With the special characteristics of 3G technology, the huge