论文部分内容阅读
新世纪的钟声催人奋进,入世的大门即将启开。面对国外沃尔玛、家乐福等跨国零售商大举抢滩国内零售市场的现状,回首国内亚细亚、郑百文兵败市场的情形,我们不禁要问:“中国零售商怎样才能扮演好流通领域的市场角色?路在何方?” 众所周知,在过去的计划经济时代,工厂生产什么,商店就卖什么,消费者只好买什么。那时的流通环节是单向的,从一级批发到二级批发,然后再
The bell of the new century is inspiring and the door to entry into the world is about to open. In the face of the situation that multinational retailers such as Wal-Mart and Carrefour from abroad have taken the brunt of the domestic retail market and looking back on the situation of domestic Asia and Cheng Bailing defeat the market, we can not but ask: “How can Chinese retailers play a market role in circulation? Where is it? ”As we all know, in the era of the planned economy in the past, what did the factories produce? What did the shops sell and the consumers had to buy? At that time the circulation is one-way, from a wholesale to two wholesale, and then again