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海报是一种关于戏剧、电影等演出或比赛活动的招贴画。电视海报是海报的分支之一,通过把多种设计元素完美的结合,传递相关信息,以简洁新颖的形式吸引观众,达到宣传的目的。电视海报设计者不仅赋予其宣传电视剧相关信息的功能,同时也越来越注重电视海报艺术性和观赏性的呈现。一、设计要素的运用1.色彩要素的运用色彩在电视海报中有着不可替代的作用,是重要的设计要素。据科学研究表明,色彩在短时间内给人们的印
Posters are posters of shows or events such as theater and film. TV posters are one of the branches of posters. Through the perfect combination of various design elements, the TV posters deliver relevant information and attract the audience with concise and novel forms to achieve the purpose of publicity. TV poster designers not only gave them the function of promoting the related information of TV dramas, but also paid more and more attention to the artistic and ornamental presentation of TV posters. First, the use of design elements 1. The use of color elements Color posters in TV posters have an irreplaceable role, is an important design element. According to scientific research shows that color in a short period of time to people’s seal