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财经报道的竞争力,简言之就是其满足受众需求、争取市场份额的能力。所谓满足受众需求,就是通过有效的信息服务,帮助受众减少不确定性,在交易中取得相对有利的位势。财经报道提供给受众的信息,可分为三个层面:①基本事实信息;②由表及里和由此及彼的深度报道;③影响特别重大的独家深度报道。位处第一层面而不能提升者,必将在激烈的市场竞争中被淘汰;位处第二层面者,居小安而临大危,不进则退;经过努力拼搏跻身第三层面,才能在竞争中手握胜券。
Financial competitiveness reported, in short, is its ability to meet the needs of the audience, gain market share. The so-called to meet the needs of the audience, is through effective information services to help reduce the uncertainty of the audience to obtain a relatively favorable position in the transaction. The financial information provided to the audience can be divided into three levels: (1) basic factual information; (2) in-depth coverage by and by the table; and (3) exclusive and in-depth coverage of particularly significant impact. In the first level and can not be promoted, will be eliminated in the fierce market competition; in the second level, who live in danger, not in retreat; through hard work among the third level, in order to Hold the competition in competition.