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市场营销与策划是企业经营者的必备知识和技能,是工商管理类专业的必修课。本文通过对市场营销与策划实践教学中存在的问题及改革模式的探讨,旨在提高实践教学效果,促进学生专业实践能力和综合素质的提高。
Marketing and planning is the necessary knowledge and skills of business operators, is a required course of Business Administration. Through the discussion of the existing problems in marketing and planning practice teaching and the reform mode, this paper aims to improve the practical teaching effect and promote the improvement of students’ professional practice ability and overall quality.