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广告创意设计中,视觉传达是最主要的创作模式。研究其设计策略的目的在于找到使广告创意实现最佳宣传效果的视觉传达设计手段。本文介绍了广告创意设计中视觉传达的演变过程,分析了当代广告创意设计中视觉传达关键点,并对其策略提出了具体举措如下:突出个性;融入更多的游戏色彩;系列化。
Advertising creative design, visual communication is the most important mode of creation. The purpose of researching its design strategy is to find a means of visual communication that maximizes the creative impact of advertising. This paper introduces the evolution process of visual communication in creative design of advertising, analyzes the key points of visual communication in contemporary creative design, and puts forward some concrete measures for its strategy as follows: highlight personalities; incorporate more game colors; serialize.