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如何在虚拟的游戏世界中传播真实的广告信息,网络游戏的媒体化与营销传播的游戏化,使两者都变得越来越“好玩”。1999年,《骇客帝国》的导演沃卓斯基兄弟告诉我们,存在的未必是真实的。当我们在网络游戏中看到现实世界中无比熟悉的品牌Logo以后再度恍然大悟,虚拟世界
How to spread the real advertisement information in the virtual game world, the mediaization of online games and the marketing of marketing communication make both become more and more “fun”. In 1999, brothers Wachowski of “Matrix” told us that the existence may not be real. When we see in the online game in the real world very familiar brand Logo once again come to realize that the virtual world