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找钱在大陆,所有的媒体都有一个主管单位和一个主办单位,通常一个主管单位下面有很多份媒体,有的市场化了,有的则没有。我有一个朋友,很幸运的,是一些市场化了的媒体的主管,大概辖下有三五本刊物,盈利状况很不错,有的甚至还在财经、通讯业内享有盛名。当然,这个朋友所属的主管单位还有很多媒体是没有市场化的,要靠国家的资助来养活自己。一次,这个主管单位召集所有的媒体主管开会,讨论一下第二年的形势,这个朋友是打定了主意宁可多上交几百万,也不要主管单位多插手自己,可偏巧的是和他同桌讨论的一个没有市场化的媒体主管,咬牙切齿的说:这次一定要和上面多要点钱,不能不让上面管,要狮子大开口,不多要点实在活不下去。这个朋友很奇怪,就问他究竟想要多少钱?这个主管犹豫了一会,斩钉截铁的道:怎么样一年也要给我三万块!就是这样,对于没有市场化的媒体来说,一本月刊三万块甚至能够撑一年,而我那个朋友的几本媒体总投入早就过千万,产出更是投入的好几倍。如果将这笔钱投入到没有市场化的媒体上,那么至少可以养活一百多份,可产
Find Money In mainland China, all media have a supervisor and an organizer. Usually there is a lot of media below one supervisor, some are marketized, and others are not. I have a friend, and I am fortunate to have been the head of some market-oriented media. There are about 35 publications under its management. The profitability is very good, and some even enjoy a good reputation in the financial and communications industries. Of course, there are still many media outlets under the management of this friend who are not market-oriented and rely on state funding to support themselves. Once, the competent authority convened all media executives to meet to discuss the situation in the second year. This friend decided that it would be better for him to hand over more than one million votes and not to let his supervisor intervene more, A marketing-minded media director at the table, gritting his teeth, said: “We must pay more for the money this time. We must not allow the above-mentioned control to open the mouth of a lion. There are few points that really can not survive.” This friend is very strange, asked him exactly how much money you want? This supervisor hesitated for a moment, categorically: how kind to give me thirty thousand a year! That is the case, for non-market media, a This monthly thirty thousand can even support a year, and my friend’s total investment in several media already over 10 million, output is invested several times. If we devote this money to the marketless media, we can feed at least a hundred copies