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邮轮旅游作为一种经济拉动效果强、辐射带动区域广的旅游形式,在现代旅游业中得到了迅速发展。重庆虽然作为一内陆城市,却也具备发展邮轮经济的条件与能力。应该正视的是,重庆邮轮旅游在发展过程中碰到不少障碍,因此本文将基于SWOT分析,探讨这些问题具体之所在,并提出相应的营销对策。
Cruise tourism as a kind of economic stimulating effect, radiation led a wide range of forms of tourism in modern tourism has been rapid development. Although Chongqing is an inland city, it also has the conditions and ability to develop a cruise economy. Should be faced with is that Chongqing cruise tourism encountered many obstacles in the development process, this article will be based on the SWOT analysis to explore these issues specific where, and propose appropriate marketing strategies.