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2014年,我国社交媒体继续向前发展。据统计,截至2014年6月,我国网民规模达6.32亿,其中,中国微博用户数2.75亿,网民使用率为43.6%。而拥有4.68亿月活跃用户的微信,早已成为自媒体信鼠传播的重点渠道。对党政机构而言,微博越发成为网络问政、把脉民意、舆情应对的先发平台。经过多年的耕耘,我国各类政务微博整体进入了平稳发展期。截至2014年11月底,我国政务微博认证账号(新浪微博+腾讯微博)达到27.7万个,累计覆盖43.9亿人次。
In 2014, our social media continued to move forward. According to statistics, as of June 2014, the number of Internet users in China reached 632 million, of which 275 million were users of Weibo and 43.6% of Internet users. WeChat, which has 468 million monthly active users, has long been the key channel for spreading messages from the media. For the party and government organizations, weibo has become the starting platform for political parties and people to handle political issues and public opinion. After years of hard work, all kinds of government micro-blogs in our country have entered a stable period of development. As of the end of November 2014, China’s government micro-Bo certification account (Sina microblogging + Tencent microblogging) reached 277,000, covering a total of 4.39 billion person-time.