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进入新世纪以来,国外家电厂商纷纷看好我国小家电市场,欲在我国小家电市场黄金期争得一份发展空间。在我国,随着彩电、冰箱、洗衣机等大家电的普及,微波炉、抽油烟机、豆浆机等品种繁多的小家电成为人们追求和体现现代生活水平的标志。前两年,国内小家电市场获得了较快增长,其中冷热饮水机、燃气灶具、家用洗碗机、家用消毒柜增长都在40%以上。
Since entering the new century, foreign home appliance manufacturers have been optimistic about the small household appliance market in China, and are trying to gain a space for development in the golden period of China’s small home appliance market. In China, with the popularity of color TVs, refrigerators, and washing machines, a wide range of small household appliances such as microwave ovens, range hoods, and soya-bean milk makers have become a symbol of people’s pursuit and expression of modern living standards. In the first two years, the domestic small household appliance market has achieved rapid growth, with hot and cold water dispensers, gas cookers, household dishwashers, and home sterilizers growing at more than 40%.