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在发展社会主义市场经济,建立现代企业制度的今天,提高员工素质、塑造企业形象正日益为广大的企业所重视。我们上海汽车工业总公司在企业的发展和实践中,深深地认识到:塑造企业形象主要由两个方面构成的,一是企业的硬件建设,即企业发展的整体形象;二是企业的软件建设,即企业员工的整体素质。两者相互依存,从一定意义上说,后者对前者起着决定性的作用。我们总公司在快速发展中,注意内抓员工整体素质的提高,外塑企业良好的社会形象,做到了硬件建设和软件建设并重,两个文明一起上台阶。抓硬件建设,塑造上海第一支柱产业的良好社会形象
Today, in developing the socialist market economy and establishing a modern enterprise system, improving the quality of employees and shaping the corporate image are increasingly valued by the vast number of enterprises. In the development and practice of enterprises, we deeply realize that: shaping the corporate image is mainly composed of two aspects, one is the hardware construction of the enterprise, that is, the overall image of the enterprise development; the other is the enterprise software Construction, that is, the overall quality of employees. The two are interdependent. To a certain extent, the latter plays a decisive role on the former. Our rapid development in the company, pay attention to the overall quality of staff within the grasp of plastic, plastic enterprises a good social image, so hardware construction and software construction, both civilizations on the stage. Focus on hardware construction and create a good social image of the first pillar industry in Shanghai