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《第一时间》是辽宁电视台卫星频道的一档早间新闻节目,播出时间每天早晨6:30,全长45分钟,属于信息总汇类新闻节目。内容包含24小时重大新闻回顾,本地社会新闻、报纸新闻和国际新闻,以及各种服务类信息,如彩票信息,观众关心的问题反馈、当日重要信息备忘等。节目推出后,收视率迅速攀升,平均8％,最高14％,到现在《第一时间》稳定地运行了五年。目前在辽宁省内的平均收视率在6％左右,市场占有率超过60％(据央视索福瑞公司2004年11月统计数字)。作为一档五年来没有结构性改版动作的早间新闻节目,在播出期间内,竞争激烈的情况下,却能始终保持收视率的稳定,这与开办之初对节目的准确定位,以及运行中建立的完善机制有很大关系。始终如一地认准“早间”的定位,始终围绕“早”字做文章,做足文章,才令《第一时间》在辽宁地区本地新闻节目市场上始终占据着第一的位置。
“First Time” is a first-rate news program on the satellite channel of Liaoning TV Station. The broadcast time is 6:30 a.m. every day and 45 minutes in length. It belongs to the information summary news class. Content includes 24-hour major news review, local social news, newspaper news and international news, as well as various service information, such as lottery information, audience feedback, key memos of the day. After the introduction of the program, the ratings rose rapidly, with an average of 8% and a maximum of 14%. Now, the “first time” has been stably running for five years. At present, the average viewing rate in Liaoning province is around 6% with a market share of over 60% (according to CCTV Sofitel’s statistics in November 2004). As a first-rate morning news program with no structural revision in five years, it has always maintained the stability of the ratings during the broadcast period and under intense competition. This is in line with the accurate positioning of the program as early as its inauguration. In the establishment of a sound mechanism has a lot to do. Always look for the “morning” positioning, always around the “early” word to make enough articles, so that “the first time” in the local news programs in Liaoning Province has always occupied the market share of the market position.