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随着我国经济的发展,市场竞争越来越激烈,企业只有提高市场营销资源的利用效率,才能增强自身的核心竞争能力,处于不败之地。由于经济模式的变动与市场的发展,企业的竞争实际是供应链体系的打造与效率的提升,市场营销作为供应链体系中重要的环节,有助于在企业的实际发展过程中,合理运用资源,提高经济效益,增强企业的竞争能力,为其后续的持续发展奠定坚实基础。基于此,本文针对供应链下市场营销资源合理运用问题的分析,提出几点应用策略,以供相关从业人员参考。
With the economic development of our country, the market competition is more and more fierce. Only by improving the utilization efficiency of marketing resources, enterprises can enhance their own core competitiveness and remain invincible. Due to the change of economic mode and the development of the market, the actual competition of enterprises is the creation of the supply chain system and the improvement of its efficiency. As an important link in the supply chain system, marketing helps to make rational use of resources in the actual development of the enterprise , Improve economic efficiency and enhance the competitiveness of enterprises, and lay a solid foundation for its follow-up sustainable development. Based on this, this article analyzes the problem of rational use of marketing resources under the supply chain and puts forward some application strategies for the reference of relevant practitioners.