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古蜀王文化是四川最具本底特色的人文旅游资源,目前尚未得到系统开发。本文深入解读了古蜀王文化的内涵、价值和旅游开发的意义,分析了古蜀王文化旅游资源地域分布的特点,通过实地调查和问卷分析,总结了古蜀王文化旅游资源开发现状及问题,并针对问题提出了旅游开发的五大思路:全省统筹,形成合力;文化普及,加强宣传;申报世遗,扩大影响;形象化展示,愉悦化体验;城市联动,复兴文化。
Ancient Shu culture is the most background of Sichuan’s cultural tourism resources, has not been system development. This paper deeply analyzes the connotation and value of the ancient Shu king culture and the significance of tourism development. It analyzes the characteristics of the geographical distribution of the ancient Shu king cultural tourism resources. Through the field survey and questionnaire analysis, this paper summarizes the status quo and problems of ancient Shu Wang cultural tourism resources development , And put forward five major ideas of tourism development in light of the problems: the province’s overall planning and formation of a joint force; popularization of culture and promotion of propaganda; the declaration of the world heritage to expand its influence; the visualization and delightful experience; the urban linkage and the rejuvenation of culture.