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馈赠口香糖威廉·里格利在芝加哥开了一家小型发酵苏打公司。里格利通过散发烹饪书籍和卫生用品来促销他的产品。他跟当地一家口香糖制造商达成交易后,开始每卖一份发酵苏打,就搭配两只口香糖。当人们给他写信,要求购买口香糖的时候,这位超凡企业家认识到,机会正在向他叩响致富的大门。
Giving chewing gum William Wrigley opened a small fermented soda company in Chicago. Wrigley promotes his products by distributing cooking books and hygiene products. After he reached a deal with a local chewing gum maker, he began to sell one serving of fermented soda and used two chewing gums. When people wrote to him asking for chewing gum, the extraordinary entrepreneur realized that opportunities were slamming the door to wealth for him.