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近几年来,会议营销是许多兽药经销商进行市场营销时非常青睐的一种方式,是他们做好产品推广、提高市场占有率以及快速复制营销模式的重要手段之一。一、会议营销的三个目的兽药经销商进行会议营销时一般有三个目的:一是产品推广;二是标杆复制(模式复制);三是应用技术传播。企业在实际会议营销中有时侧重于其中一个目的,有时三个目的同时并存。(一)产品推广产品推广是许多经销商进行会议营
In recent years, conferencing marketing is a very popular way for many veterinary drug distributors to carry out marketing. It is one of the important means for them to promote their products, increase market share and rapidly copy the marketing mode. First, the three objectives of conference marketing Veterinary drug dealer for conference marketing generally have three purposes: First, product promotion; the second is benchmarking (copy mode); third is the application of technology. Enterprises in the actual conference marketing sometimes focus on one of the purposes, and sometimes three purposes co-exist. (A) product promotion Product promotion is the number of dealers for the camp