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“狂野的亚马逊河,它的无限的支流构成了一个巨大的河网,巨大的河网滋润着广阔的土地和森林。”杰夫·贝索斯为自己的网络公司取名为“亚马逊”,雄心勃勃地希望Amazon.com成为网络商业中的“巨无霸”;这是一个绝妙的象征,贝索斯要让自己的业务像亚马逊河网一样包罗万象、无限扩张。 网络商业的成功奥秘 20世纪末的最后一年,网络与电子商务成了人们口熟能详的话题。在《商业周刊》评出的25位电子商业界精英,人物中,Amazon.com的创建者杰夫·贝索斯则高居榜首,被誉为“王国缔造者”。《商业周刊》认为,这些人为一场类似于工业革命的伟大变革作出了“前无古人”的巨大贡献,他们带动人类去改写旧的世界规则。
“The wild Amazon, its infinity of tributaries, forms a giant river network, where huge rivers and moors nourish vast expanses of land and forests.” Jeff Bezos called its Internet company “Amazon” , Ambitious hope that Amazon.com will become the “Big Mac” in online commerce; this is a fantastic symbol, and Bezos wants to make its business as enveloping and expanding as the Amazon River. Internet business success mystery The last year of the 20th century, the Internet and e-commerce has become a well-known topic. Of the 25 e-business elites and personalities named by BusinessWeek, Amazon.com founder Jeff Bezos topped the list and was hailed as “the creator of the Kingdom.” BusinessWeek argues that these people made a “unprecedented contribution” to a great revolution similar to the industrial revolution that led mankind to rewrite old world rules.