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疑惑之五:面对没有统一衡量标准的互联网广告,广告主常常会有种找不着北的茫然感,对于如何去提升互联网的广告投放绩效,更加是疑虑重重:怎样去衡量互联网媒体的覆盖人群与广告定制服务?除了技术上的创新之外,怎样才能围绕广告主的传播需求进行创新?
Five puzzled: the face of no uniform measure of Internet advertising, advertisers often can not find a kind of loss of the North, how to improve the performance of the Internet advertising, more is doubts: how to measure the Internet media coverage of the crowd And advertising custom services? In addition to technical innovation, how can we innovate around the advertiser’s communication needs?