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跨界、风口、O2O、互联网思维……这一年,概念与玩法层出不穷,企业经营者也在各自的阵营中,或者别人家的阵营中忙得“不亦乐乎”。为了让广大读者了解正在爆发的市场变革浪潮全貌,并依此做出恰当的营销举措,销售与市场杂志社再一次特聘请各领域专家、大家,经过严格的初评、复评、终评,推出2014年度经管类图书TOP10榜单,以飨读者。
Cross-border, outlet, O2O, Internet thinking ... ... This year, an endless stream of concepts and games, business managers are also in their respective camps, or other people’s camp too busy . In order to let readers know about the whole picture of the market turbulence in the outbreak and to make proper marketing measures accordingly, the sales and marketing magazine once again invited experts and experts from all fields to conduct rigorous preliminary evaluation, re-evaluation and final evaluation and launch 2014 Annual Top Management book TOP10 list to readers.