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在“蓝黑还是白金”的裙子营销大战中,最大赢家是获得了17300次转发和近万次“赞”的Adobe。我一直在研究近几个月的一些营销活动。我认为其中一些可以说是“最为优秀”的营销,但是我也会疑惑,“最为优秀”的定义是什么?有什么具体标准?或者更简单地来讲,最为“优秀”是否等同于最受认可?如果一个营销活动很受认可,是否它就是优秀的?海明威对此表示否定:“如果你变得颇受大家喜爱,那往往是因为你作品中最糟糕的部分。”这是他的一句名言。但是我们做的是市场营销,不是写小说。
In the “Blue Black or Platinum” skirt marketing war, the biggest winner is received 17,300 times forwarded and nearly ten thousand “Like” Adobe. I have been studying some marketing activities in recent months. I think some of them can be described as “the best ” marketing, but I also wonder what is the definition of “best”, what is the specific standard, or more simply the “best” Is it equivalent to the most recognized? If a marketing campaign is well recognized, is it good? Hemingway said yes: “If you become so popular, it’s often because the worst part of your work . ”This is his famous quote. But what we do is marketing, not writing fiction.