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文章对电视购物的两种模式即电视购物直销公司模式和专业家庭购物电视频道模式进行了对比研究,认为这两种业务模式各有千秋,并都在凭借自身独特优势整合渠道资源,以求在电视购物产业中的长足发展。
The article makes a comparative study of two modes of TV shopping, namely, TV shopping direct sales company mode and professional home shopping TV channel mode. They think that these two business models have their advantages and disadvantages and are all integrating channel resources by virtue of their own unique advantages in order to make TV shopping The rapid development in the industry.