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发展水平较高的城市群受众在媒体使用上体现出更多的开放性与多元组合性;从“每天接触”重度媒体受众比例来看,报纸与广播在二线城市更具影响力。在媒体服务使用上,二三线城市受众对媒体新闻资讯内容的关注度低于一线城市,但他们对网络视频、游戏等的关注或将使娱乐性服务成为网络进入二三线城市家庭的重要推动力。
Urban agglomerations with higher levels of development show more openness and diversity in media usage; newspapers and broadcasts are more influential in second-tier cities in terms of the ratio of “everyday exposure” to “heavy media” audiences. In the use of media services, second and third tier city audiences are less concerned with media news content than first-tier cities, but their concern for online video and games, etc., will make entertainment services an important driver of the network entering second and third tier cities .