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本刊如期刊出了《2011CR3中国广告代理综合评估报告》及《2011CR3中国数字代理综合评估报告》。这份报告的意义已经远远超出了报告本身。因为,一份有价值负责任的评估报告,不仅有公正的行业评价,而且应该在纷繁复杂的现象里,梳理出真实而有效的线索,概括行业的某些本质属性,展现并望行业前行的方向与趋势。面对新整合营销传播的大背景,我们可以从报告中鸟瞰广告公司变化的格局,感受字里行间透露着重要的时代信息。
Our journal has published “2011CR3 China Advertising Agency Comprehensive Assessment Report” and “2011CR3 China Digital Agency Comprehensive Assessment Report.” The significance of this report goes far beyond the report itself. Because, a valuable and responsible evaluation report, not only an impartial assessment of the industry, but also in the complicated phenomenon, sort out the real and effective clues to summarize some of the essential attributes of the industry to show and hope the industry forward The direction and trend. The face of new integrated marketing communications background, we can view from the report of advertising company changes in the pattern, the feelings between the lines revealed the important information of the times.