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对农宣传是公共频道的特色之一,观众构成中农村基层观众所占比例较大。因此,“大篷车巡回服务”就定位为面向农村,宣传海西新农村建设的现场大型品牌推广活动。它不仅为农村受众解决生产中的具体问题,同时也为他们送去丰富的精神食粮,其内容包括:农技专家现场答疑解惑、农资产品识假辨假现场指导、群众喜闻乐见的互动游戏、富有地方特色的文艺演出。同时,频道对大篷车活动的节目设计逐步由单机拍摄升级为实况转播直至现场直播,影响逐步扩大、宣传效果逐级提升。
Propaganda on agriculture is one of the characteristics of the public channel, and the proportion of grassroots audiences in the audience constituted by the audience is relatively large. Therefore, “caravan touring service” is positioned as a large-scale brand promotion activity on the spot for the construction of the new Hercynian countryside. It not only solves the specific problems in the production for the rural audience, but also sends them rich spiritual food, which includes: agricultural experts answering questions on the spot, agrifood cognition leave field instruction, the masses loved the interactive games , Full of local characteristics of theatrical performances. At the same time, the program of channel caravan activities was gradually upgraded from stand-alone shooting to live broadcasting until the live broadcast, which gradually widened the impact and promoted the publicity progressively.