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导语是以凝炼的形式、简洁的文字,表述新闻中心内容的新闻开头的一个单元或部分。导语是消息的重要组成部分,也是对受众最具吸引力的部分。它用简洁生动的语言,把全文中最重要或最新鲜的事实,提炼、概括和展示在开头部分,以唤起受众的注意,吸引他们继续往下看(听)。导语写作的成败,直接决定消息写作的成败。因此,中外新闻界真不十分重视消息导语的写作。美国现化新闻学家麦尔文·曼切尔说:“写作过程中的第一步,也是最重要的一步,那就是写作导语。”“写好导语相当于写好了消息。”好的开头,是成功的一半,我们要化力气写好新闻导语。导语在消息中的作用,主要表现为以下三点: 1.点明消息的主题。消息的主题即消息的中心意思,或消息的核心事实。受众看(听)一则消息,首先接触的是其标题和导语,想先了解该消息的主要内容是什么,然后再进行权衡,确定是否继续看(听)下面段
The introductory phrase is a unit or section at the beginning of a news article in condensed form, concise text, or expression of the contents of a news center. Lead language is an important part of the message, but also the most attractive part of the audience. In concise and vivid language, it extracts, summarizes and exposes the most important or freshest facts in the text at the beginning to arouse the audience’s attention and attract them to continue looking down. The success or failure of lead writing directly determines the success or failure of news writing. Therefore, the Chinese and foreign media really do not attach great importance to the writing of the message. According to Melville Mancheer, a U.S.-based news journalist, “The first and most important step in the writing process is the writing lead.” “Writing the lead is equivalent to writing the news.” Good At the beginning, it is half the battle, and we need to write a good news guide. Lead role in the message, mainly for the following three points: 1. Point out the subject of the message. The subject of the message is the central meaning of the message or the central fact of the message. Audience to read (listen to) a message, the first contact with the title and guide language, would like to know what the main content of the message, and then weigh, to determine whether to continue to see (listen to) the following paragraph