论文部分内容阅读
本文阐述了现代物流的发展、现状;探讨了市场营销与物流的关系与异同,物流宗旨是为了满足客户的需求,通过合理的规划、管理和实施,以正确的数量,正确的方式,正确的价格,正确的质量,送到正确的地点,完成实体流动。因此,市场营销与物流同为企业保持其竞争力的两个重要方面,相辅相成。现代物流的崛起更加使得市场营销与物流一体化成为企业管理关注的新热点。
This article expounds the development and current situation of modern logistics. It discusses the relationship and similarities and differences between marketing and logistics. The purpose of logistics is to meet the needs of customers. By proper planning, management and implementation, in the correct quantity, in the right way, Price, correct quality, sent to the right place to complete the physical flow. Therefore, marketing and logistics are two important aspects for enterprises to maintain their competitiveness and complement each other. The rise of modern logistics more makes the integration of marketing and logistics become the new focus of business management.