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地区的发展靠企业,企业的发展靠品牌。当今市场已经进入品牌竞争时代,以品牌为核心的企业重组和资源重新配置已经成为一种发展趋势。品牌战略的实施与经济发展的环境有紧密关系,当西部提出经济“大开发”时,我国的东部正在进行经济结构“大调整”,因此,西部大开发应该同东部结构调整相结
Regional development depends on the development of enterprises and enterprises rely on the brand. Today's market has entered the era of brand competition, brand restructuring as a core business and re-allocation of resources has become a trend. The implementation of the brand strategy is closely related to the environment for economic development. When the western part of the country proposed the “grand development” of economy, the “major readjustment” of the economic structure was underway in the eastern part of our country. Therefore, the great development of the western region should be in line with the structural readjustment of the eastern part