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随着我国社会主义市场经济的快速发展,电力企业在新形势下的发展越来越好,在大背景的照耀下,电力企业财务管理方面也进行了新的强有力的改革,所以对于电力市场的营销策略也应该进行改变。市场营销策略研究是电力企业管理的重要部分,是电力企业再发展的重要步骤,妥善解决电力企业市场营销方面的问题有利于加强企业的财务能力。本篇文章通过阐述新形势下电力企业市场营销的现状与问题,来思考与研究电力企业市场营销的策略。
With the rapid development of the socialist market economy in our country, the development of power enterprises under the new situation is getting better and better. In the light of the grand background, new tremendous reforms have been carried out in the financial management of power enterprises. Therefore, for the electricity market The marketing strategy should also be changed. Marketing strategy research is an important part of the management of power enterprises, an important step in the re-development of power enterprises. Properly solving the marketing problems of power enterprises is conducive to strengthening the financial capacity of enterprises. This article through the current situation and problems of the marketing of power enterprises under the new situation, to think and study the marketing strategy of power enterprises.