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随着运营商营销费用大幅削减及“营改增”等政策的变化,通信行业进入了一个全新的时代,无论是经营方式还是营销模式,渠道管理还是终端合作,都将发生深刻变革。在这样的背景下,运营商以成本换收入的营销模式势必要整改。从粗放回归理智,着眼于客户,完善产品与服务,采取多样的创新营销手段,这些都将考验运营商成本营销之外的功力比拼。降本增效是提升管理水平和营销能力的内在要求
With the drastic reduction of operators’ marketing expenses and the change of policies such as “increasing profits and increasing profits”, the telecommunications industry has entered a completely new era. No matter it is a mode of operation or marketing, channel management or terminal cooperation, profound changes will take place. In this context, operators need to rectify the marketing model in which revenue is exchanged for costs. From the extensive return to the rational, focus on customers, improve products and services, to take a variety of innovative marketing tools, which will test the cost of marketing operators outside the skill competition. Lower costs and increase efficiency is to enhance the management level and marketing capabilities inherent requirements