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年轻的时候,梁庆德为了追讨拖欠已久的货款远去河南,买了几十斤饼干,坐在欠债人家里日夜不出,直到拿到钱才回家。凭着这股韧劲,梁庆德将格兰仕这个早先做羽绒服起家的小厂发展成了全球最大的微波炉生产厂家。数年来,他紧握“价格屠刀”,左劈右砍,使格兰仕在2000年占到国内7成市场份额,产值逾50亿人民币。“当我把价格降到同类产品的一半时,看那些厂家还怎么过!“2000年底,当格兰仕决心斥20亿巨资再度以低价策略进军空调市场的时候,扔出了这么一句话,顿时惊得外界目瞪
When young, Liang Qingde in order to recover the arrears of money far to go to Henan, bought a few dozen pounds of biscuits, sitting in debt at home day and night, get money before returning home. With this stock tenacity, Liang Qingde Galanz this earlier to do a small factory down jacket developed into the world’s largest manufacturer of microwave ovens. Over the years, he gripped the “price butcher”, left split right chop, Galanz in 2000 accounted for 70% of the domestic market share, the output value of more than 5 billion yuan. “When I dropped the price to half the price of similar products, see those manufacturers also how to!” By the end of 2000, when Galanz determined to spend 20 billion heavily in air-conditioning market once again cheap strategy, throw out such a sentence, Suddenly stared at the outside world