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谈论基层播出单位的发展有两个问题是必须先明确的: 一是数字化、网络化、信息化等高新技术的迅猛发展和传媒业的广泛应用,必将推动我国传媒业的融合和向多媒体方向发展。在这个过程中,各种媒体为了自身的生存又必将广泛和迅速地运用高新技术,强化各自不可替代的个性优势。所以说,虽然在今后的大众传播业的竞争中,走向融合或诞生多媒体已是必然,但绝不意味着一类媒体会完全替代另一类媒体,或者哪一类媒体会自行消亡,退出传媒舞台。从世界传媒业的发展规律看,最终实现的将是规模化、集团化的共优平台和极具个性优势的个优平台的齐头并进。
First of all, the rapid development of new and high technologies such as digitization, networking and informationization and the extensive application of media industry will surely promote the integration of the media industry in our country and provide support to multimedia The direction of development. In this process, all kinds of media are bound to make extensive and rapid use of high and new technologies for their own survival and to strengthen their respective irreplaceable personal advantages. Therefore, although it is inevitable for us to converge or create multimedia in the future competition in the mass communication industry, it will in no way mean that one type of media will completely replace another type of media or that one type of media will die out of its own accord and withdraw from the media stage. From the perspective of the development of the media industry in the world, the ultimate realization will be to go hand in hand with a co-op platform of large-scale and collectivization as well as an excellent platform with great individual advantages.