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文章针对传统出版企业提出了四种数字内容服务新模式:数字内容订阅模式、“云服务”模式、“云”+“端”服务模式、手机内容服务模式。数字内容订阅模式主要运用于报纸杂志的销售和有线电视节目等方面,“云服务”模式的关键在于构建一个“以一带多,以点带面”的“云出版”服务平台,“云”+“端”服务模式则实现了云平台和终端的有机结合,手机内容服务模式需要产业链各个环节的分工合作。
This paper proposes four new modes of digital content service for traditional publishing enterprises: digital content subscription mode, cloud service mode, cloud service mode and mobile content service mode. Digital content subscription model is mainly used in newspapers and magazines sales and cable television programs and other aspects of “cloud services ” model is the key to building a “one with many, with a point” “cloud publishing ” service platform “Cloud ” + “end ” service mode realizes the organic combination of the cloud platform and the terminal. The content service mode of the mobile phone needs the division of labor in all links of the industrial chain.