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为加强印刷品广告管理,保护消费者合法权益,国家工商行政管理局制定发布本办法,自1997年3月1日起施行。
In order to strengthen the print advertisement management and protect the legitimate rights and interests of consumers, the State Administration for Industry and Commerce formulated and promulgated the Measures, which came into force on March 1, 1997.